#Wwdc 2021 date update

Will Apple go the Google route and will mobile brands need to start investing in ‘SEO for Push Notifications’ to rank better? Will there be new features or a dedicated real estate on the home/lock screen just for zero-click updates (outside of widgets)? Will Apple choose a more elaborate ranking algorithm that goes beyond clicks? We’re still unsure how Apple will decide the importance of these notifications given there is almost zero interaction, yet your users still value them and want to keep receiving them.

#Wwdc 2021 date update

Similarly, banking and fintech apps that send account update information or e-commerce and retail apps that send delivery updates, also send plenty of zero-click Push Notifications to their users. Most digital publications and news apps send notifications that do not prompt a click and deliver timely information via the Push Notification itself. What does this mean for zero-click Push Notifications? How can you achieve this? MoEngage Analytics Suite Double down on the insights you’ve collected from their behavior and preferences on your mobile app, and communicate with each user cohort or segment with highly targeted and personalized messages. It is now all the more important to stop sending generic Push Notifications as broadcasts to all your users.

This means increasing the number of sessions, the frequency of usage, and the number of clicks on your Push Notifications. The key area of focus should now shift to increase the interaction of iOS 15 users with your mobile app. Relevancy will be decided based on a user’s interactions with your mobile app. This mechanism will use on-device Machine Learning to automatically categorize Push Notifications based on priority, with the most relevant messages rising to the top. To tackle this, Apple will be launching a ‘Focus’ mode in iOS 15, enabling users to pre-determine which apps can send them notifications during ‘focus hours’, like during work, and others will be muted for the next hour or day.Īpple will also launch a ‘Notification Summary’ with iOS 15. Apple realized that important Push Notifications often get lost when other less important or less urgent notifications push them down the order on the home or lock screen.

IPhone users receive a lot of notifications.

At the same time, this also means that if you repeatedly send irrelevant and non-contextual communication, you’ll fail to engage and retain a larger set of customers. This is a great opportunity for your brand to engage with your loyal customer base. IOS 15 users will see Push Notifications with larger mobile app icons making them easier to identify where the Push Notification came from. Scheduled to be released in September 2021, Apple has reworked the way Push Notifications work in iOS 15. IOS 15 Push Notification Rework Push Notification rework in iOS 15 iCloud+, Private Relay, ‘Hide My Email’, and Personalized Email Domains.Here’s a quick overview of what’s new: (you can read through all the changes announced in WWDC 2021 or click to navigate to specific updates) If you’re a mobile marketer, knowing what to do next to prepare yourself for these changes and plan accordingly is going to be crucial for the next few months. Strengthening Apple’s stance on privacy, WWDC 2021 was jam-packed with new announcements and updates that focused on keeping its user’s private information, well, more private. Similar to WWDC 2020, Apple’s Worldwide Developers Conference this year was held virtually for a second time in a row, owing to the COVID-19 pandemic.