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and some other markets - to deliver parents and guardians in the key oversea market insights on how their teens are using the social networking app. Snapchat is bringing an initial set of parental controls to users in India - a couple of months after its debut in the U.S. Platforms like Facebook, Instagram, Twitter, and Snapchat (yes, people still use that) are truly the Goliaths to BeReal’s David. What’s baffling about these data is the fact that the social market is so completely saturated with titans.

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Users that download BeReal could be looking for a respite from the social media burnout they’ve been experiencing over the past few years, especially considering the world continues to open back up. This newfound popularity could be a rebound from the heightened social media consumption we all faced during the covid-19 stay-at-home orders. While BeReal may be lagging in daily users, the recent spike in downloads is a promising prospect for the app.

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Given this lackadaisical approach to posting on social media coupled with the app’s increasing popularity, you might expect this percentage to be way higher-especially since a previous report estimated the daily Q3 2022 Android users of BeReal’s competitors TikTok and Instagram to be 29% and 39%, respectively.īeReal did not immediately respond to Gizmodo’s request for comment on these stats.

BeReal’s gimmick is that it’s a particularly low commitment social media app, where all users receive one notification per day to post within a two-minute time frame. While Sensor Tower didn’t report any data on the percentage of iOS users opening the app every day-and did not respond to Gizmodo’s request for the data-this is still an interesting conundrum.

The caveat here is that only 9% of the BeReal’s Android downloads opened the app every day in Q3 2022, according to Sensor Tower’s estimates. Likewise, monthly active users on the app jumped 2,234% since January 2022. What’s more impressive, most if not all of these downloads are from word-of-mouth. The app has seemingly caught like wildfire in 2022, with a report from Sensor Tower stating that BeReal has seen 53 million downloads across the App Store and Google Play Store in 2022 alone. I say “new-ish” because despite the recent wave of new downloads and users-some of who might be within your own social circle-the app was officially released back in 2020.

Enter BeReal: a new-ish social media app that’s been popping off over the last couple of months amongst teens and twenty-somethings. In a worl d of seemingly endless filters, insurmountable follower counts, and vapid influencer content, it’s not completely shocking that the world has been feeling some social media fatigue. If you’re unfamiliar with BeReal, the social platform aims to make posting online a bit more authentic. While the app is doing well in terms of downloads, it seems some people aren’t using the app daily. New data indicates that the app-which is particularly popular with the Gen Z crowd -has racked up 53 million downloads so far this year. BeReal, the increasingly popular social media app that every other platform wants to be, is seeing some major traction in 2022.